International Projection TV Statistics

Europe never really bought into the big-screen TV story. It takes a combination of NASCAR, NFL and NBA to sell millions of big screens. In Europe, the market has always been about 10% of the size of the North American big-screen TV market.

Japan, likewise, has always been a tiny market since flat-panel displays are more in line with their small-home lifestyles.

China has been a surprisingly strong market for big screen TVs, although it is extremely price sensitive, and there is confusion as to whether it is a consumer market or an infrastructure build-out (education, government and hotels) market.

The total worldwide market for rear-projection TVs has been pegged at about 6 million units, so a disproportionately large number are sold in the U.S.